LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content